Now do I still believe in paid advertising, and lots of it? Well of course I do! I do only if you’re making money with your advertising, or at the very least breaking even. Some people suggest that you should run lots of advertising even if you lose money on each initial customer, because the backend sales that you get from these customers will surpass and make up for the loss that was incurred on the front end.

Many businesses get this one backwards. They write content they think will interest customers, then pick keywords to match. Then they sit back and wonder why no one comes to buy. That is a tough way to try to build a business. It is based on guess work and we don’t like guesswork. This marketing plan takes the guesswork out of the equation.

Remember, all above examples are selling in digital form because it is so easy to setup and convenient your targeted customer to order and receive the product. Customer can pay online by credit card or PayPal, then immediately download from web.

I will expand on the above as we look at the Google Analytics Dashboard. This is what you see first on opening your GA. The blue graph of “Visits” is the most noticeable feature, and above this to the right is the date range.