The fact that spiders can only search texts and not images, means that you should make sure that your image has got words that are very descriptive and to the point.

Make your content involve your customer, keep it personal, appeal to ego, greed, fear, or whatever it is that brought this visitor to your landing page. Remember, selling is an emotional process. People buy what they perceive as a need, even though it is actually a desire.

Give your readers an inside view, this might involve some of your highly guarded tips and tricks on how to perform particular tasks. Give your readers a reason to come back for more – as they build their respect for your knowledge in your niche.

As with any business, the first weeks or months are always the most difficult and do not have the large return on investment compared to the long term. This seems to cripple most entrepreneurs before they can even get going. Unfortunately, online marketing takes time to build up and start earning substantial income.

Every piece of content that you write should have a purpose. What is the goal of what you are writing? Are you looking to bring more traffic to your site or are you looking to inform your readers. Good content will usually do both of these at once and will engage the readers.

Marketing is his expertise. He does copy writing, personal marketing coaching sessions, 101 coaching, guerrilla marketing, lead generation, Google AdWords marketing management, direct marketing strategy, conversions, master mind club, marketing consultant and a whole lot more. He is also the co-author of a popular eBook titled The Definitive Guide to Google Adwords. This book has been updated for 2010.

What is “Bounce Rate” and what is a good one? Bounce rate means the number of visitors who hit your site and ‘bounce right out again’, not looking at other pages. The lower this number is the better. What a good bounce rate is cannot be set in concrete as there are too many factors involved, but what i have done is look at my bounce rate for a year’s date range, and then compare my current rate with that. Am I doing better or worse than my own average?