Build keyword lists. Keywords are an important part of Search Engine Optimization. So in choosing your web marketing tool, make sure that it has the capability to generate keywords fast.

Vi. Are they clearly brought out on your website? Is your website’s appearance attractive? Your website should be professionally designed with well coordinated colors and clear images to attract visitors from whom you get real customers.

Marketing is to create demand for your product through advertising. To let your potential customers know about your product and where to get it. To show the values of your product over your competitors.

On the landing page, you should also try to capture their name and email address and get them to opt in to your mailing list. You can do this with a free offer of more information, special reports, free software and so on. You need this list so that you can later make attractive offers, cross sell or up sell.

There are also those that will tell you that building links is not really necessary. Don’t believe that either. They say you can do Pay Per Click (PPC) advertising to build traffic, which is true, as far as it goes. There is a major difference between link building and Ppc. PPC has its value, but mostly as support for other (organic) methods. PPC is like a hungry alligator. You must feed it constantly for it to grow. Therefore, it is a constant drain on revenue. And the bigger the alligator grows, the bigger its appetite and the more you have to feed it.

Marketing is his expertise. He does copy writing, personal marketing coaching sessions, 101 coaching, guerrilla marketing, lead generation, Google AdWords marketing management, direct marketing strategy, conversions, master mind club, marketing consultant and a whole lot more. He is also the co-author of a popular eBook titled The Definitive Guide to Google Adwords. This book has been updated for 2010.

Xii. Do you have a capture form to capture leads and contact information of your website visitors? This should be placed in a visible place, where everyone can see it easily.